Beugre, C.,D., Acar, W., & Braun, W. (2006). I am a leadership advisor to Fortune 500 CEOs and Boards, author of "Hacking Leadership" and "Leadership Matters," the chairman at N2Growth, a member of the board of directors at the Gordian Institute and recognized by Thinkers50 as one of the top leadership thinkers globally. Photo. Here's the thing - not every talented, successful executive is CEO ready; Mayer is a textbook example of this. Transformational leadership in organizations: An environment-induced model. Coming on as employee #20, Mayer started writing code and working with engineers to improve the platform. There's an old Roman saying, "He who control the army wins" - Mayer lost this battle in the early days. Yahoo CEO Marissa Mayer may have launched her career in tech as one of Google's first employees, but her meteoric rise hasn't come without problems.. Mayer is a persuasive speaker. Setting expectations is gamesmanship - aligning them is leadership. I have been married for nearly 35 years and am a proud grandfather of six. Journal of Small Business and Entrepreneurship, 20 (2), 151-168. It ends at the top. I don't begrudge anyone a fair wage, but as the highest paid female CEO at $42.1 million dollars, it's fair to question whether Mayer is worth the investment. Being a CEO is tough, and no doubt, being a CEO leading a major business transformation is even tougher. All Rights Reserved, This is a BETA experience. Author has defined four leadership styles that make a leader as a perfect leader. Her attention to detail and hard work earned her accolades and promotions. She could have mended fences rather than building walls. That said, Helft was also fair in highlighting Mayer's dismal track record of making questionable, if not altogether poor decisions at virtually every turn. With Starboard in the driver’s seat now, many speculate that Marissa Mayer’s days with CEO are numbered. A corporate culture is a fragile ecosystem with many interdependent mechanisms that must be nurtured in order to thrive. I've always said that a toxic culture is code for failed leadership. 5 Tragic Reasons why Marissa Mayer Failed. Electronic Inspiration LLC. The concept of transformational leader is this case is described as the style of leadership in which the leader can inspire changes to the followers (Kendrick, 2011). Well, Marissa Mayer was crucial to that. Nov. 2, 2020. June 29, 2013 by yws5088 5 Comments.